Complete E-Commerce Build + SEO & SMO for Jai Shree Jewellers (StyyloFashions)

Project Overview

Jai Shree Jewellers wanted a strong online presence to complement their physical store — a beautifully designed, secure, user-friendly e-commerce website with digital marketing setup, enabling them to reach customers across India.

Objective

• GMS Build a scalable, secure, responsive e-commerce website from the ground up.
• Optimize site for search engines (SEO) to improve organic visibility.
• Launch and manage social media presence (SMO / SMM) to drive engagement and traffic.
• Ensure the client can easily manage products, orders, and content.

Project Scope

Website Design & Development:

• Custom UI/UX design tailored for a jewelry brand
• Responsive layout (desktop, tablet, mobile)
• Product catalog, filters, categories, wishlist, cart, checkout flows
• CMS backend for product management, content updates

SEO (Search Engine Optimization):

• Keyword research specific to jewelry, fashion, accessories
• On-page optimization: meta titles, descriptions, alt tags, headings
• URL structuring, internal linking, content hierarchy
• Site speed optimization, mobile performance, image compression
• Google Search Console & Analytics setup, sitemaps, robots.txt

SMO / Social Media Strategy:

• Setup / optimization of social profiles (Facebook, Instagram, etc.)
• Content calendar for product showcases, user engagement, brand storytelling
• Branded post templates (visual consistency)
• Initial campaign ideas to drive traffic and conversions
• Post-Launch Support & Maintenance

Key Challenges

• Starting from zero, with no existing digital infrastructure
• Highly visual product (jewelry) requiring quality images
• Competitive SEO domain (jewelry / fashion)
• Social channels with minimal following initially

Our Solution

• Built full architecture, brand design, and CMS from scratch
• Optimized images for speed + quality, lazy loading, compression
• Deep keyword research, targeted niche long-tail terms, content strategy
• Branded content, consistent posting, engaging storytelling and promotions

Results & Impact

• ✅ A fully functional, elegant e-commerce website launched successfully
• 📉 Faster load times, improved site performance across devices
• 📈 Better organic reach and ranking for jewelry + fashion keywords
• 💬 Increased social media engagement, brand visibility
• 🔄 Client able to manage catalog, orders, and content independently

💬 Client Feedback

“Digit Sparx transformed our vision into a vibrant and functional online store. We now have a beautiful site through which our customers all over India can browse, order, and interact with our brand. Their SEO and social efforts gave us real visibility from day one.”

— Team Jai Shree Jewellers, Delhi